Maverick fashions, hissy fits and a feisty business woman with bleach blonde hair who knows a lot about dresses – does any of this sound familiar? Well it isn’t Big Fat Gypsy Weddings if that’s what you’re thinking. Last night Channel 4 attempted to fill the void left by their most successful show since Big Brother 8 with The Model Agency, a fly-on-the-wall documentary series which follows Premier, one of the UK’s leading model agencies. Premier is a family run business set up by brother and sister duo Carole White and Chris Owen, who have had runway success with Naomi Campbell, Claudia Schiffer and Linda Evangelista.
The documentary is set in an ultra-swanky London office decorated with walls upon walls of Polaroid’s featuring coy and miserable looking models. In the middle of it all is the ‘bitch hub’ – a huge table around which the model Bookers “play their game of poker” – or in other words pick who’s drop dead gorgeous from those who have been slapped in the face with the ugly stick. And it’s not a game 99.9% of the population would want to play, because according to Premier only 1 in ten thousand girls have model potential, which for them equates to around 4 per year.
Someone who is in that 0.01% of jaw-dropping beauty is India Farrell, a sixteen year old Jodie Kidd lookalike from Manchester. But there’s a problem. India has been sent on her first fashion trip to New York that could set her up as a top model, but she’s feeling a teeny bit poorly and had a “freakout”, cue a million phone calls from Annie, Premier’s Head of New Faces. Continue reading